TBT…

And we’re back to the car ads…

This one is pretty interesting, in that there were TWO versions of the Plymouth GTX advertising…

The first one was the ‘generic’ one

67-gtx-1

This one, however, was the one that was in all the car magazines… 🙂67-gtx

I’d call that pretty damn smart marketing!!!

Comments

TBT… — 11 Comments

  1. Ooohh does that bring back memories. In late 1967, my dad bought a 1968 GTX as his daily driver. His four teenage sons were ecstatic. They were allowed to drive it too. That car was damn near unbreakable, that is if FOUR teenagers were unable to break the car, it had to be one strong mutha. It survived five years of abuse (no neglect it was well cared for) and was traded in to a VERY eager dealer for another Plymouth, a 340 Duster which was nowhere near the anvil that the “X” was.

  2. I was in Colorado Springs about 2 weeks ago and saw one exactly like the red one. When I saw it coming up in my rear view I knew it was a GTX. I told my friend sitting next to me “wait ’till you see this” . I miss those days of raw horsepower.

  3. Back when MOPAR was a force. Got a deal/steal on a special order 1962 Galaxy 300 with a 427 and 4 speed that the party who left a large deposit couldn’t pick up (being incarcerated). Had a heater but no radio. Damn MOPARS routinely humiliated me. (Couldn’t have been the driver)

  4. Love the old muscle cars, but it is hard to get insurance, much less gas for those monster engines. I believe a new car payment is cheaper than trying to run one of those for a month. I had a 66 GTO and a 69 Camaro SS back in my dummer days. Had fun, though.

  5. Now I know I’m getting old when I recognize the ads that NFO posts!

    The GTX was always referred to as “The Gentleman’s Muscle Car”.

  6. Roger- Envy over here! 🙂

    Craig- LOL, they are STILL recognizable…

    WSF- That Galaxy 500 lightweight ‘should’ have cleaned their clock…

    CP- Yep, gotta run an additive, AND try to find real gas… sigh

    drjim- Oh ‘thank’ you… 😀

  7. Those were the ads, along with the TV commercials of the day, that set my course for a career in Madison Avenue. Great ads, clever and informative (copy)writing, simple and clean layouts.

    Now today’s print ads are little more than some anorexic junkie with more makeup than a Hollywood B-movie vampiress posing next to the product trying to look seductive or surly with a headline that is written in text-speak.

    Just like the glorious muscle cars and simple, honest lifestyle so many of us grew up with those, those days are gone forever.

    JD

  8. Driving between Louisville,KY and Indianapolis, IN in my ’68 Olds 442, a GTX pulled adjacent and the driver looked me in the eye…
    Both pedals to the floor, the cars were equal until my speedo bridged the gap between the “120 mph” mark and the right turn signal… (130?, 135?).
    My Olds ran into a wall. The GTX continued to accelerate.
    Humiliating.

  9. WSF- The one ‘I’ played with had a 4.13 rear… It ‘jumped’ off the line!

    JD- Sad but true!

    Rick- That they were! ALL ‘manual’ control…

    GB- Yeah, but you had the more ‘comfortable’ ride! 🙂