They’re making a move…

U.S. Optics are makers are high end rifle scopes.  I have two of them, and they are some of the best glass I’ve ever used.  Those who’ve seen/shot my M-40A1 clone have seen the MRT and seen how good it is. my ‘backup’ scope is an old SN-9 from the 1990s and it’s as good a target scope as I’ve ever used. Now having said that, they are NOT cheap…

SN-9

I’ve been to their operation, gotten a tour, and had them build custom turrets for both scopes cut to match the bullets I shoot.  They ARE a quality operation! They also do custom reticles based on the customer’s desires, and they stand behind their products!!!

They’re now looking to expand their reach, getting more into the commercial market and have gone outside the ‘house’ so to speak…

From their press release-

International optics manufacturer U.S. Optics, Inc. has revealed outdoorsman focused marketing firm Contingency X as its official creative agency Brea, California – U.S. Optics Inc., an international rifle optics manufacturer, announced today it has selected Contingency X as its strategic, creative agency of record. Contingency X will oversee brand infusion strategies in key markets along with media and marketing services for U.S. Optics, Inc.

U.S. Optics, Inc. has branched beyond its in-house team to tap its first creative marketing agency. The agency’s initial work for U.S. Optics, Inc. is set to debut in the first quarter of 2015. “Every year, we continue to see growth in our brand from our own efforts. In 2015, it is our goal to reach new audiences and gain a wider market share while offering better support to our clients. We strongly believe that our relationship with Contingency X will allow for these goals to come to fruition,” stated Nick Baroldi CFO.

Over the span of 24 years, U.S. Optics, Inc. has evolved the functionality, resilience and precision of its optics through design innovation and proven engineering principles. Built to satisfy the needs of military and law
enforcement personnel, hunters, and highly trained precision competition shooters, it has developed a commercial off the shelf (COTS) product line with little difference from its custom-built optics. Currently US Optics, Inc. has
approximately 66 domestic dealers and 12 international dealers in such countries as Australia, Canada, France and Russia.

Contingency X has pledged to not only develop new creative campaigns, but to roll up its sleeves to bring diverse solutions and take a more comprehensive approach to its marketing efforts. The agency will take on the development of creative material, social media, website redevelopment, media, strategic marketing and other duties.

ABOUT U.S. OPTICS, INC.
U.S. Optics, Inc. has been building custom rifle optics for more than 24 years. In this span of time, the functionality, durability and clarity of its optics have evolved through research and development efforts, invaluable end user feedback, design innovation and proven engineering principles. A family of core products has emerged from U.S. Optics, Inc. as a result of its dedication and perseverance to build the best rifle optics available for the precision shooter. 

ABOUT CONTINGENCY X
Contingency X is a marketing and media firm that provides noteworthy marketing and media services to the firearms and outdoor industries. With over 20 years of marketing and media services for mainstream companies,
Contingency X has shifted its focus to the outdoorsman markets to provide excellent marketing and media tactics for its clients. For more information, visit http://www.contingencyx.com.

If you want quality, and are willing to pay for it, you won’t go wrong looking at U.S. Optics…

Just sayin…