Go broke…
Many Anheuser-Busch distributors say they are resigned to their painful Bud Light losses — and that they have given up on luring back disaffected customers following the Dylan Mulvaney fiasco, The Post has learned.
After four months of hiring freezes and layoffs — with some beer truck drivers getting heckled and harassed even as Bud Light sales have dropped by more than 25% — Anheuser-Busch wholesalers have accepted that they have lost a chunk of their customers for good — and need to focus on a new crop of drinkers.
Full article, HERE from the NY Post.
And the folks at InBev must be going nuts trying to figure out how to get out of the mess they’ve created.
Billions of dollars lost, AB is still bleeding money and jobs, and the customer base isn’t coming back, nor feeling the least bit bad about standing up for what they believe.
The real question is, will this be the wake up call companies/shareholders need to stop the DEI/woke/catering to the .01% crap?
Or will the big investors (who seem to be the real drivers behind the whole DEI/CRT push) get slapped down by the shareholders?
I don’t have a clue. Any comments appreciated.
“DEI positions have been disproportionately hit by layoffs across industries, but particularly at tech companies, which have faced financial challenges as sales slowed from the blistering pace attained during the pandemic.”
https://abcnews.go.com/US/corporate-america-slashing-dei-workers-amid-backlash-diversity/story?id=100477952#:~:text=DEI%20begins%20to%20disappear,accelerated%20significantly%2C%20the%20study%20found.
DEI is the symptom, ESG is the underlying disease.
ALL of Corporate America had better wake up. The working men and women of this country are sick and tired of the very small minority getting favorable treatment by the politicians and news media and being touted as the wave of the future.
Anheuser-Busch products were always working man’s beers. When they sold out to In Bev I thought something like this might happen. You can’t market Bud, or Bud Light like you do Beck’s or Lowenbrau.
Very true. Also Budweiser paid its people better than any other group at InBev. There are folks out there who think this might have been done on purpose so they could fire all of the Bud people, get rid of Budweiser, and start a new brand with new employees using the soon to be empty facilities after they fire everyone.
I mean it sounds bizarre, but then so did the CIA killing Kennedy, the last election being fixed, and a former president being sent to jail on made up charges…
As the evidence for at least an impeachment inquiry into President Joe Biden mounts, 170 suspicious activity reports from six banks over the past few years – As were found by House Oversight Chairman James Comer.
These are submitted and sent to the Treasury Department when banks “have a strong suspicion” that a crime has been committed, to protect the bank.
James Comer says six banks, including JP Morgan, Bank of America, and Wells Fargo, submitted over 170 suspicious activity reports to the Treasury Department regarding the Biden family, alleging their involvement in money laundering, human trafficking, and tax fraud.
The American banks also raised concerns about wire transfers received by the Bidens from foreign state-owned entities, notably from the Chinese government, allegedly for the purpose of money laundering and tax evasion.
The foreign wires were found to be directed towards Biden’s business associates before being funneled through 20 shell companies associated with the Bidens. Subsequently, the funds were distributed among various Biden family members. BUT SOMEHOW IT MUST BE TRUMP’S FAULT!
Hire some fore8gn brewmasters, and develope new beers. Est a 1 oz, free taste cans for marketing. Introduce home delivery contracts, a crate of 12 bottles once a week, in glass recycling. Floppy tops! Various proof levels. Dealers sell aftermarket breathalyzer to cut automobile ignition if the drivers blow fed or state bal levels. Better public water supplies for tap, and brewing. Clean up rivers. Like upper Maryland craptacular public water.
customers don’t matter, stockholders don’t matter either. the ultimate owners like soros et al are driving the train. the goal is to get their propaganda out there in our face 24/7/365. history has shown if you see it long enough it becomes normalized. what’s a few billion to him, so what if bud or target go out of business? he’ll make it up on walmart or any of ten other corps he owns. we’re thinking too small and too short term. we gotta step up our game, or at least get into it.
The CEO of Blackrock, Larry Fink, is ‘all-in’ on the Woke agenda. This is just looked at by our corporate Overlords as a speed bump.
I don’t know how many shares individuals own and whether it’ll be enough to balance the big guys who vote how they want with our shares from retirement funds, etc.
Those guys control A LOT of shares…
I am good to see the backlash building, though I’m surprised the drop is only 25% given all the problems reported. I wonder if Bud was already losing ground and this was the straw that broke the camel’s back?
Dominion voting machines can’t control how individuals vote their wallets. Democracy in it’s purest form.
CBDC’s can.
“Bud light is the only beer you are allowed until you finish DEI training.” say’s the checkout computer.
This is pure European snobbery in action. “Oh, those peasants in America, we look down on you, and your beer sucks, too.”
Little known fact. American beer was made to be transported and stored and still have a halfway decent taste in the hotter climates found in America (look at a map. Florida is on the same parallel as Libya and the Sinai Peninsula.) Heavy, darker beers didn’t travel as well in pre-air conditioning times, so breweries had to be local, like you find in congested Europe. Making a beer that is brewed in St. Louis that can last a train or barge trip to San Antonio in summer is difficult. Thus the lighter American style beer.
Yeah, it’s pisswater compared to, oh, say Spaten Optimater (my favorite beer, a doppelbock that is best cold and so thick you can almost stand on it) but the lighter beers are better for our horrid springs, summers and falls.
So we get these eurotrash executives who hate our beers and instead of improving them or making new beers, all they want to do is destroy them.
Whoever decided to sell Anheuser-Busch to the Eurotrash to begin with? Probably a fleet of MBAs and idiot accountants, you know, the same ones that have destroyed many other American companies and products. (Along with, most probably, quite a few union executives and management, because nothing dies quicker than something the union management hates – like for instance Yellow Freight or the whole American textile and garment industry.)
The history I have read of ol’ Augustus was that people in his home country would drink a large mug of dark beer. The history of beer is as a storage medium for grain and a way to make drinking water safe. A large mug of beer Was dinner. This also explains German’s meat and pickle platters.
But that meant that people only drank one or two beers. Piss water doesn’t fill up the customer so repeat sales can drive a business. It is similar to a bar playing old school country music. The sad stuff drives more sales, not that the boss likes “listening.”
All- No disagreement with anybody… sigh…
The joys of capitalism and the free market. Give the customer what they want, at a price they are willing to pay….. or lose your investment.
Doesn’t worry me in the slightest.
Peter- Agreed!
The people in charge, the ones making these decisions are already filthy rich. Their crappy decisions hurt there employees but they don’t feel that pain. So they will continue to sacrifice the companies they control for the lefts agenda because it’s nthe small stockholders and employees who pay the price, not them. I guarantee that the marketing “genius” at Anheuser Busch who was “fired” for this debacle has FAR more money in the bank then I have earned in my entire 50 year professional career. So they simply DON’T CARE about the consequences of their decisions.
Until the corporate @$$holes who foist this kind of mental retardation on a public company start jumping out of skyscraper windows, the message hasn’t been driven home firmly enough.
A distant second would be fund directors and stockholders getting the SEC to prosecute their entire corporate board of directors for malfeasance.
When these woketarded jack@$$#$ start getting frogmarched to prison in handcuffs, the signal will become crystal clear.
There’s a deeper issue in trusting university graduates not to be insane, destructive, and useless. Some of the ones incarcerated at a tertiary school now may be okay. Definitely, some of the people who graduated thirty years ago are still out of their minds.
Too close to the trees to see the forest. Weird and bad stuff is being done to our food and medicines. The CEO used to work at the CIA. He is there so that when they say “here, put this in the beer” he will do it.
The shareholders may now proxy vote the current board out and force the larger shareholders (Blackrock) to sell their interest in the company. Most corporations have internal rules to deal with shareholders that knowingly cause a loss of value to the stock. Any shareholder at an annual meeting of shareholders can trigger a proxy vote to remove the board and force punishment of ESG assholes.