Lots of ‘hype’ surrounding this, the left is saying it’s positive, and ‘numbers are up’
The real numbers don’t show that.
Nike’s Favorability Drops by Double Digits: Before the announcement, Nike had a net +69 favorable impression among consumers; it has now declined 34 points to +35 favorable.
No Boost Among Key Demos: Among younger generations, Nike users, African Americans, and other key demographics, Nike’s favorability declined rather than improved.
Purchasing Consideration Also Down: Before the announcement, 49 percent of Americans said they were absolutely certain or very likely to buy Nike products. That figure is down to 39 percent now.
The Effect on the NFL Seems Small, For Now: Forty percent of consumers said Nike’s campaign does not make them more or less likely to watch/attend NFL games — 21 percent said more likely and 26 percent said less likely (14 percent didn’t know).
From Morning Consult, HERE.
Also a lot of counter memes are showing up, but I still think Ramirez hit a home run, as he usually does, with this one. This one actually supports those who really DO make the sacrifices…
And yes Nike, you blew it IMHO… We veterans may be old, and out of shape, but WE have money and influence with our children and grandchildren, and WE buy Christmas presents.