It’s a thing…
One of America’s most popular restaurant chains has been accused of “shrinkflation” by some of its most loyal customers.
The Cheesecake Factory, famous for its large portion sizes, has 200-plus locations across the United States. The chain is well-known for having an expansive, calorie-packed menu of over 250 items across various cuisines.
But the restaurant is now being accused of shrinkflation, which is when companies make products smaller while keeping prices the same or raising them.
Full article, HERE from Fox News.
Actually, this is nothing new, it’s been going on for a while, most notably with packaged foods like cereal, chips, cookies, etc. A couple of years ago, I got a bag of chips on a flight (YAY NO PRETZELS), and it had eight, count ’em EIGHT chips in the bag… sigh… The next bag had fourteen!
But this is now also hitting the restaurant chains, and anywhere food is served, I believe. I think you will see the end of ‘endless’ things like breads, salads, and buffets. The rationale is saving money for the corporation as profits shrink due to lack of customers and higher salaries to keep staff. Contrary to what the left says, restaurants run on thin margins, and any cost increase can cause a successful restaurant to go in the red.
That is why we’ve seen a number of ‘high end’ restaurants close on the west coast, between the new wage requirements, fewer customers, and higher cost of ingredients.
What is coming down the road? Personally, I think we will continue to see higher prices for less product, and portion sizes decreasing meat, fish, poultry, and pork in the stores. I also think we will see a diminishing of product availability in things like chips, cereal, soft drinks, and possibly things like condiments as manufacturers look at bottom lines and what product sells and what doesn’t.
Of note, from what I’ve seen over the years, American portion sizes were larger than anywhere else in the world… FWIW…
Your thoughts?


