Sarah Hoyt put a post up last Friday that reminded me of something I did back in the late 80s…
As Sarah said, there are ‘many’ who care more about the labels on the clothes to show their status within their peer group, than the actual clothes themselves. It was either September or October of ’88, and I got stuck with a trip to South Korea to coordinate some exercise stuff with them.
Now at the time, we all knew about the ‘good deal’ buys around Seoul for various things from clothes to sweaters to shoes (Reebock and Adidas come to mind). At the time these weren’t knock off’s per se, but ‘overruns’ from orders made by middlemen in the US for various cooperations…
Since the kids were little, they tended to go through things like sweaters, jackets and shoes in a BIG hurry. They either wore them out, or outgrew them in what seemed like a matter of days…
Anyhoo, I got to talking with a ROK Navy Commander, and asked him where he would recommend I go. Since we were off the next day, he offered to take me to a few places. I gratefully accepted and EARLY (like 0600 early), he picked me up and off we went. He drove for probably close to an hour, and we finally pulled up in front of a large unmarked building somewhere south of Seoul.
Getting out, he escorted me into a shabby office on one corner of the building, and after a good five minutes of back and forth in Korean, with the occasional question to me about sizes (I was trying to buy the size the girls were, and the next larger size too), which apparently confused the hell out of them.
I was finally led to a storage room and pointed to a table with probably 100 sweaters laid out on it, and told to pick the ones I wanted. Since the girls didn’t like the same colors, I was able to finally pick two designs, and brought them over to the manager. He rattled off some directions to an assistant, and within a couple of minutes, two of each sweater showed up.
I figured it was a done deal at that point, and asked the CDR how much I owed for the four sweaters. He had another back and forth, and I was led to another room filled with women and sewing machines. He opened a sample book, and it was full of labels!
Sears, Pennys, Lord & Taylor, Macy’s, Neiman Marcus, etc! Being from the southwest, I went with Neiman Marcus labels just for the hell of it. A few minutes later, the sweaters were brought back, now with the ‘correct’ labels sewn in.
If I remember correctly, I paid $32 for all four sweaters.
The CDR next took me to a warehouse that had Reebock tennis shoes, and I bought four pairs of leather tennis shoes for the kids, and paid around $16 for them. (I remember I had around $60 on me, and I came back with money).
Fast forward to Christmas, I got curious and hit some of the stores in SFO looking for the sweaters. I found them in every store!!! With prices ranging from the low $30 range in Sears and Pennys, to $125 or so in Macy’s and Lord & Taylor. I never did find out what Neiman Marcus sold theirs for, but I’d guess something over $150!
For the SAME sweaters I’d paid $8 for in Korea!!! My ex was deathly afraid the sweaters would get stolen after one of the other mothers apparently asked how the girls could afford Neiman Marcus… So I think they maybe got to wear them 5-6 times before they outgrew them…
Sigh…
The next year I got Icelandic wool sweaters, with no labels… And the kids wore the hell out of them without a question ever being asked…